ELLIOTT KEENE

FAQ: Dazed and Confused Magazine

Posted on: November 8, 2010

Self titled as the most influential monthly magazine in the world, Dazed & Confused prides itself on being 1oo% independent in both ownership and spirit. But just how far has the British publication, distributed in over 40 countries, come since it’s early days in the 90’s?

WHAT IS IT?

D&C takes it’s name from the classic Led Zeppelin song and is often described as a style magazine, launched in 1992 by founding editors Rankin and Jefferson Hack – which covers areas of music, film, art, fashion and literature. Now in it’s nineteenth year of publication and run by Rod Stanley, it represents an institution of cutting edge culture – delivering highly influential reportage of the creative lifestyle, through exclusive interviews, in-depth features and behind-the-scenes fashion and events.

 

 

WHAT INFLUENCE HAS IT HAD?

Coming from the London street scene, the magazine has grown to become recognised as an international force that sets trends and spots new talent. With a controversial editorial and eye catching visual identity, D&C is now respectively established as a leading leisure magazine, setting the bar for rivals such as I.D Magazine. It counts the likes of Alicia Keys, Jake Gyllenhall and Pharrell Williams as talent that were initially recognised in D&C by creating the first front-cover of their careers.

WHAT CAMPAIGNS HAS IT LEAD?

  The magazine has encouraged social debate over the years through supporting World Aids Day in 2006, for example, by asking people to send in artwork and join the (RED) campaign. Similarly, 1998’s Fashion-Able issue (see left) dealt with perceptions of disability and beauty, whilst 2004’s South Africa issue raised awareness of Aids in the country ten years on.

WHAT OTHER PLATFORMS HAS IT REACHED?

The rise of Dazed & Confused led to the 1999 launch of Dazed Film and TV, a production company that began to make ground-breaking content for mainstream broadcaster Channel 4. The increased growth of the Dazed Group included the release of luxury fashion magazines, bi-annual publications Another Magazine in 2001 and Another Man in 2005. In 2006 DazedDigital.com was launched to bring D&C’s creative thinking and exclusive content to the online audience.

WHAT DOES DAZED DIGITAL OFFER?

The online format of Dazed and Confused is, unsurprisingly, innovative in it’s use of video, multi-media, blogs and social networking. Claiming to be the world’s first Ideas Sharing Network, DazedDigital.com also undertakes projects such as the 24-hour non-stop live webcast of film and photography in 2006 that showcased 3000 submissions from independent artists. Using platforms such as YouTube to engage with it’s ‘switched on’ readership – D&C are able to present work such as this exclusive fashion film piece from September 2010 (below).

On September 7th 2010, the ‘Re-activate’ project saw the site become first UK online publisher using an HTML5 with a faster loading interface. As well as leading the market through the use of revolutionary technology, the website carries it’s industry reputation off the page onto an online platform with the audience in mind – extending its taste and influence to new areas, in the interest of the generation it targets.

WHERE IS DAZED & CONFUSED AVAILABLE?

The magazine is stocked in stores such as WHSmiths and many good news stands. Alternatively, you can subscribe online through websites such as iSubscribe.co.uk or UniqueMagazines.co.uk (click links for direct subscriptions to D&C). Price varies at around £40 for a year’s subscription, and individual copies RRP at £3.95.

GET INVOLVED. Visit the Dazed & Confused facebook page, follow updates on the official Twitter account or check out DazedDigital’s Youtube channel.

See what the fuss is about and visit DazedDigital.com where you can read the latest contributions and experience the multi-media content for yourself.

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