ELLIOTT KEENE

One to Watch: Jessie J

Posted on: January 6, 2011

Signed by major labels on both sides of the atlantic, singer songwriter Jessie J – real name Jessica Ellen Cornish – is set for huge success in the coming year. The UK talent is exciting critics with her bags of attitude yet gentle soul voice, which has already been witnessed by live performances on Jules Holland and coined the ‘best voice in the world right now’ by mentor Justin Timberlake. As Jessie J gears up to drop her debut album ‘Who You Are’ in early 2011 in both the UK and US, with positively received tracks and works in the pipeline such as a collaboration with rapper of the moment B.o.B, she seems to deserve everything that’s coming for her.

A dream mix between Gaga’s outlandish style and Nicki Minaj‘s bouncy lyrical flow – Jessie J shows elements of what music stands for today but also provides a breath of fresh air. This very breath could be what it takes to showcase the vast amount of strong UK talent at the moment. With Jessie J hooking up with an impressive array of artists whilst still in her pop womb, is this the time to stick it to the US market? ‘Do it Like a Dude’ is her leading single – a fierce mash up of quick-witted RnB sounds and catchy Pop rhythms, with a sharp spike of attitude. Watch the eye-opening video for the record below.

‘Do it Like a Dude’, as you can probably guess, is a female power statement, a song all about women having equal credibility or as Jessie puts it – standing her ground against all the ‘mandem’. This is more of a grimey vibe than I expected, but nonetheless an excellently produced R&B track with an infectious sound. The opening line ‘Stomp stomp I’ve arrived’ confronts you with Jessie’s gritty determination and lays down the beginning of her unavoidable & much hyped landing onto the music scene.

From listening to her pre-album material, the general feel is a genre-splitting spark between electronic, reggae beats and soulful pop – whilst encompassing elements of drum & bass and gangster rap – to produce a unique and very current edge to her sound. Be sure to check out the video below of Jessie proving she packs some impressive chords, singing an acoustic version of upcoming single ‘Price Tag‘ on Later with Jools Holland. Her soothing voice is certainly something to throw at those who doubt JJ’s talents, providing a completely alternative sound to her debut record. However, already at number 12 in the UK chart according to iTunes at the time of writing, ‘Do it Like a Dude’ is sure to break out into the mainstream and foreground the rising star’s future success, if not become one of 2011’s first number 1 singles. With the recent addition of the prestigious Brit’s Critics Choice Award now under her belt, this Brit winning breakthrough is heading for the top.

Left wanting more? Visit the official Jessie J website or check out her Myspace page for more music. The due album ‘Who You Are’ is available for Pre-order here.

If you fancy following the upcoming star’s rise to success then check out her Facebook and Twitter pages for updates.

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2 Responses to "One to Watch: Jessie J"

[…] Portfolio One to Watch: Jessie J […]

[…] discussion and musical excitement in the past month – and since previously writing about her earlier in January, I have kept JJ on my playlist for the last few […]

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